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Question 1 of 8
How Different Are You From Your Competition?
No one can do what I do.
I have at least one unique selling point that I use.
There is no difference between me and my competitors.
Question 2 of 8
Your Ideal Customer:
I have identified my ideal customer, but have trouble reaching them.
I haven’t really thought about who is the most likely to purchase my products and/or services.
My products and services are for everyone.
I only communicate with ideal customers.
Question 3 of 8
Let’s talk about your marketing strategy:
I have a marketing strategy, but not seeing the results I want.
I have an effective marketing strategy and looking for ways to maximize its effectiveness.
I know I need a marketing strategy, but don’t know how to create and implement it.
Question 4 of 8
Let's talk about leads:
I don’t know what leads are? Isn’t everyone a lead?
I have heard about lead generation marketing.
I have lead generation marketing currently running in my business.
I have multiple lead generation offers currently running in my business.
I have tried lead generation marketing.
Question 5 of 8
Let’s talk about your follow up:
I sporadically remember to follow up with leads.
I have a system in place to follow up with leads at least 3 times.
I don’t know what that is or I don’t have leads.
I am vigilant about following with my leads at least 1x.
Question 6 of 8
Let’s talk about your list building:
I have a list, it includes prospects or leads but it is not growing.
I have a list, it includes prospects or leads and it is growing every day.
I have a list, but it’s only my customers.
I don’t have a list.
Question 7 of 8
Let’s talk about you:
My customers think I am competent in my field.
My customers see me as an expert in my field and treat me this way.
My customers don’t know me from my competitors.
Question 8 of 8
Let’s talk about your current pricing structure:
I set the bar at the highest level when it comes to price.
I am consistently in the middle of my competition.
I’m always competing on price.